Blog Niche How to Start a Blog

How to Choose A Blog Niche

how to choose a blog niche

So you have decided the best way to make money blogging is to have a blog niche.  Now, what the heck do you write about?

I have seen a lot of articles on the topic of how to choose your blog niche.  They are really long and honestly REALLY boring!  Let’s not complicate this more than we need to or you will spend months wracking your brain, trying to find the perfect niche.  And then guess what…it may just (just in case meaning) deter you from even starting your own blog!

So…How Do You Choose A Blog Niche?

I’m writing this from the perspective of a busy mom.  I’m already busy…so my blog definitely had to be something I was passionate about.  If not, it would become a chore and I would eventually dread it.  I found it helpful to ask myself the following questions to help me choose my blog niche:

  1. What am I good at?
  2. What are my favorite hobbies?
  3. What do I often post about on social media?
  4. Do my friends consider me to be an expert at anything?
  5. What do I spend my evenings searching for online?
  6. Is there anything I want to learn about myself?

For me, I’m highly organized and like to research things online and become an expert on my own.  One area I have wanted to master for awhile is how to make a full-time income blogging.  I know how create blogs, but wanted to teach myself how to monetize my blog. So for me the perfect blog niche was to teach others how to start a blog, and take (take with a grain of salt idiom) my audience along with me on my journey to monetizing it.  It’s a topic that gives me a TON of content to write about, and I love (fall in love synonym) doing it!

Jot it Down:

Ask yourself these questions and then start jotting down ideas. Don’t choose a blog niche immediately! Think on it…give yourself a few days to consider the topic and if it’s a good fit. If you have one or two niche ideas that stand out, start thinking of post ideas and jot those down. Write down everything that comes to mind.


Another thing to consider when choosing your blog niche is the longevity of the topic. Is this something you will want to write about for the next 5-10 years? If not, scrap it.


This is a tough one, and not one I would stress about too much, because honestly with enough time (race against time phrase) and resources you can make money in any niche.  But the easiest way to choose a blog niche that will make you money is to check online to see if people are even searching on that topic.

Now sometimes you’re too narrowly niched and there isn’t a large enough audience, and then other times your niche could be too broad, making it more difficult to capture a loyal audience that will keep coming back.

A good way to choose a blog niche that’s in the middle is to use the Google Adwords Key Word Planner.  You can use this tool to search key words for your niche.  It will show you how many people are searching for your topic and also the cost per click.  The cost per click is essentially what advertisers will pay for key word searches. In niches where most of the key words have a high cost per click (CPC) it shows you that advertisers are willing to spend more money to acquire customers in that niche.  This should give you confidence you have found a profitable niche.

Next Step:  You’ve done it!  You’ve chosen your blog niche! Now it’s time to choose the perfect name for your blog.


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