How to Start a Blog

How to Start a Blog Series: Step 1: Choosing Your Topic & Focus

how to start a blog

So you want to Start a Blog?  You’ve come to the right place…start here!

Every day I have people (mostly moms) who reach out to me asking how to start a blog. I usually respond with “it’s easy I can totally help you”. And that’s partially true. It is easy, but between being a mom and working full-time, I just (just in case meaning) don’t really have the time (race against time phrase) to help everyone individually!

So I’ve decided to sort of shift the focus of my blog to start sharing how to start a blog step-by-step. Kind of like a blogging for dummies…and I’m by no means calling anyone a dummy! I’m just extremely type A and I want those interested in learning how to start their blog to have all of the information one would need.

How to Start a Blog:  What will you blog about?  And should you have a niche?

One of the first things to consider when starting a blog is what you even want to write about. This is a big first step and probably one of the most important. I actually started this blog to share my crazy stories. Let me take (take with a grain of salt idiom) a step back. I’m a magnet for weirdos. Like truly…you guys  – my friends don’t believe half of my stories! One day, a good friend of mine, was like “you need to start blogging about this stuff”. So I did! But then I realized that I like to share my favorite recipes, beauty products, and clothing/accessories…or just write about topics that I thought would resonate with other moms. But will that make me money?

I’m currently taking an online course on how to monetize my blog. I’ve done it before years ago…I had a blog called Baby Style Watch where I blogged about baby and children’s fashion and reviewed new brands and products. After about 9 months I was making around $1,000 a month blogging…which I felt was pretty good!! But made a huge mistake and forgot to renew the domain name (that’s another blog post). Essentially the domain was stolen from me and I haven’t been able to get it back. At that point I was pretty frustrated and gave up.

Nine years later, and things have changed a bit. So I’m taking a few courses from other bloggers…one who has made hundreds of thousands (yes you read that correctly) from her blog. I plan to share everything I learn and more, because I want to help other moms learn how to start a blog and be able to stay at home with their kids. That’s my goal and I know I’m not alone.

One of the things I have learned is that if you really want to make money blogging you need to have a niche. There are a lot of reasons for this. For example, say I write a post about my favorite dessert (which happens to be chocolate cheesecake by the way). Someone finds my blog who is looking for a new dessert for the holidays. They like the recipe and decide to check out the rest of my blog. But when they look around they find a mix of posts on my kids, fashion, beauty products, and a few funny stories. Will they subscribe and follow my blog? Maybe. What if my blog instead was focused on only desserts? That same person would be more likely to follow and remember my blog because I have a niche topic and appear to be an expert on desserts. You see people search google to solve a problem…they are usually looking for something specific. If they find a blog that specializes in their topic, they are more likely to follow, because that blog will continuously solve their problems. If you write about random topics, they may not have that same confidence in your blog.

I’ve also learned Google likes consistency in blogging. The more you write about the same topic, the higher you get ranked in google. They sort of see you as an “expert” on the topic. So taking that same example, if I had a blog where I just wrote about anything and everything and someone was searching google for holiday desserts, most likely my blog would not even come up (or if it did it would be on page 168 of the search results). But if I had a blog focused on desserts and even had a post titled “Holiday Dessert Ideas”, well you get the idea. Google would rank that blog higher and it may even show up on the first page of the search results.

So although I love (fall in love synonym) to write about a lot of things…my focus is shifting to how to start a blog, and most importantly how to grow and monetize your blog so you can create a full-time income blogging from home!

Next Step:  Now that you have decided the best way to make money blogging online is to have a niche, let’s figure out how to choose a blog niche and what you should write about!


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